Hakeem Jeffries Is Beefing Up His Comms Team to Push Back on Republicans

The Democratic leader “is trending in the right direction,” but “there’s a lot of room for improvement,” one House Democrat told NOTUS.

Hakeem Jeffries
J. Scott Applewhite/AP

Democratic members have complained that House Minority Leader Hakeem Jeffries’ laid-back style may not be best suited to fight back against President Donald Trump. Jeffries appears to have gotten that memo.

In the past several months, Jeffries has tapped more people — and plans to add further — to help boost his communications strategy, people familiar with his political operation told NOTUS.

The goal, they said, is to better counter Trump’s narrative and pierce through a fast-paced news cycle that is more focused on Republicans’ activity than Democrats’. And the messaging challenges aren’t just about the broader voting population: Jeffries is also seeking to reassure frustrated Democrats that he is doing everything he can to stop Trump’s policies.