Senate Republicans have one big, beautiful problem on their hands as they struggle to streamline messaging about the party’s tax cut law and overcome President Donald Trump’s international spats, which are casting a long shadow and doing little favor to the extended sales pitch.
Even amid a worsening political environment, Republicans have hung their hats on their hopes of being able to sell what they consider to be popular items of last year’s tax cut package to voters. Those hopes, however, are running headfirst into reality as the midterm elections wind closer and they struggle to break through an avalanche of news, much of it headlined by the Iran war.
“It’s something that we want to be focused on. Unfortunately …. world events have kind of taken over on it,” Sen. Mike Rounds said, adding that he’s worried that the bill has not caught enough attention of voters.
What’s giving Republicans real agita though is that their top messenger is doing them few favors.
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Party leaders have been clamoring in recent months for Trump to take a more focused role in selling the One Big Beautiful Bill Act, which has been rebranded as the “Working Families Tax Cuts.”
That came to a head last week around Tax Day, which Republicans have long cited as a key moment when families and individuals would see the impact of the law in their returns and refunds.
The president held multiple events around the tax deadline, including one where a DoorDash delivery person, Sharon Simmons of Arkansas, appeared at the White House for a staged photo-op to deliver McDonald’s to the Oval Office.
After talking about the “no tax on tips” provision for about 90 seconds with the delivery woman, Trump held an impromptu news conference — during which he escalated his feud with Pope Leo XIV and defended his social media post critics say likened himself to Jesus Christ. At one point, Trump also asked the DoorDash worker if she thought transgender women should take part in women’s sports.
“I really don’t have an opinion on that,” Simmons said, adding that she was there to talk about the no tax on tips item.
Trump also held an event in Las Vegas on Thursday centered on the tips provision, during which he called the DoorDash photo-op “a little tacky” and “embarrassing.”
The string of events is frustrating members who view him as crucial to pushing what they view as their key economic accomplishment in front of voters.
“It’s very concerning,” one Senate Republican told NOTUS, noting that Trump also continues to refer to it as the “one big, beautiful bill” rather than the rebranded title that members have grown accustomed to using, including during the DoorDash event.
“My God, look at the polling numbers,” the senator continued, pointing out the slogan geared toward working-class families is polling much higher. “We have got to be pitch perfect to protect our incumbents, and we’re not even singing in the same tongue right now, let alone having people singing from the same hymn books.”
The White House did not respond for comment.
One Republican strategist close to the White House said most of the appeals to promote last year’s tax bill to their following have come from Congress itself and not the White House. But they added, it isn’t quite worrying them — yet.
“Between now and September/October when voters are actually tuning into campaigns is like a lifetime away,” said the strategist. “If the strait is open, peace is brokered and we ride into America 250 on a high, does anyone even remember Iran?”
Despite the tumult, Republican lawmakers are still trying to make a concerted effort.
Senate Republicans have held 54 events since the start of the year about the tax package, featuring 21 members. The GOP leadership team also launched a new X feed last week aimed at championing the tax cuts.
Lawmakers for months have been touting individual portions of the bill, including no taxes on tips or overtime and a permanent extension of the rates that were put in place by the Tax Cuts and Jobs Act in 2017.
They have also consistently argued that the perceived benefits from the law would not be felt by many until Tax Day, with members believing that was a prime opportunity to make the sales pitch.
“That’s the way it works when you change the tax code,” said Sen. John Kennedy. “When moms and dads lie down to sleep at night now and can’t, many of them are worried about cost of living, and almost all of them pay taxes.
“The American people aren’t stupid. They may not read Aristotle every day because they’re too busy earning a living,” Kennedy continued. “But they know we made the changes and I think most of them are going to be grateful.”
Even still, Republican leaders want everyone on the team with their eye on the proverbial ball — led by the president.
“There are a lot of distractions around here,” Senate Majority Leader John Thune told NOTUS late last week. “But I think the strategic play here, obviously, is to talk about the things we’ve accomplished and how they’re impacting the lives of the American people and, namely, is putting more money in their pockets.”
“When he gets out and talks about things like no tax on tips, he’s a very compelling messenger,” Thune said about Trump. “We’re all for him being out there, but we need our members out there too.”
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