Former Vice President Kamala Harris announced on Thursday she’ll rebrand the social media accounts associated with her presidential campaign — which have massive followings — into a broader organizing platform called “Headquarters.”
It’s billed as a “new Gen-Z led progressive content hub.” Politico reported that former campaign staff for Harris’ presidential campaign would advise on the platforms, along with the progressive organizing group People For the American Way. The videos also mark Harris’ most visible reemergence on the national stage since touring the country to promote her book.
“Kamala HQ is turning into Headquarters,” Harris said in a video posted to the account on Thursday. “It’s where you can go online to get basically the latest of what’s going on and also to meet and revisit with some of our great, courageous leaders.”
The move comes after what was previously known as Kamala HQ teased an announcement in an X post late Wednesday.
People For the American Way did not immediately respond to a request for comment.
Harris, who Politico reported will be Headquarters’ “chair emerita,” faced challenges connecting with younger, more diverse and less politically engaged voters in her 2024 presidential campaign. Exit polls showed Harris received 54% of the votes from people under 30, a decline compared to recent winning Democratic candidates, who received at least 60% of the youth vote.
The account reboot suggests an effort to reassert her presence online, an area where Democrats have struggled to keep pace with Republicans. Only a handful of party figures, like California Gov. Gavin Newsom, have built a strong following, including by trolling the president and his administration online.
Last year, when Harris announced she would not run for governor of California, she signaled that “for now” she would not seek elected office, but left the door open to continued involvement in national politics. NOTUS previously reported that she’s weighed different paths for her political future and how they may affect the possibility of her running for president again in 2028.
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This story was produced as part of a partnership between NOTUS and NewsWell, home of Times of San Diego and Stocktonia.
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