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Democrats Are Taking Their Obamacare Push to Local News

It’s part of a new strategy pushing into local media.

Affordable Care Act Obamacare
Carolyn Kaster/AP

The Democratic National Committee is unveiling a tried-and-true message in an unusual setting on Friday.

Across eight newspapers in seven battleground states, the political committee is buying digital ads focused on the Affordable Care Act, criticizing former President Donald Trump’s plan to repeal the health care law widely known as “Obamacare.”

The ads, which will appear on each newspaper’s homepage, are part of a wider push from Democrats and President Joe Biden to make the presumed GOP nominee’s opposition to the ACA a bigger part of the 2024 election, convinced doing so will help them win over many moderate and suburban voters.