The Trump Organization filed several previously unreported trademark applications last week in connection with America’s 250th anniversary celebration, all featuring the president’s name as a centerpiece of the highly-anticipated festivities.
The trademarks were filed with the U.S. Patent and Trademark Office by DTTM Operations LLC, which manages several other trademarks used by Trump and his businesses, over the last several days.
In one filing submitted on Friday, a “Trump 250” image was trademarked to be used on a variety of merchandise — including bumper stickers, tote bags, drinkware, clothing items and golf balls. A wordmark application was also submitted for the name “Trump 250” on Friday.
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The same merchandise items were also listed as potential uses for a number of variations of an image that features Trump’s name along with “a design of five aircrafts followed by converging contrails.” A trademark application for that image was also submitted Friday.
Neither the Trump Organization’s trademark lawyer nor the White House responded to requests for comment on Sunday.
In December, Trump announced a series of events in honor of the country’s 250th birthday. One of the main events will be the “Patriot Games,” inviting high school students from each state to Washington, D.C., to participate in a series of athletic competitions. The schedule also includes a parade and “National Prayer Event” on Memorial Day, a fair on the National Mall and first-of-its kind UFC event on the White House grounds.
In a separate trademark filing on Tuesday, the Kennedy Center’s Board of Trustees filed for a new logo reading “The Trump Kennedy Center” below an outline of the building. In addition to souvenirs and other merchandise, the name was trademarked for promotional materials for collegiate theater and educational programs.
A “word mark,” a text-based logo, was also filed for “The Trump Kennedy Center” to be used on a variety of souvenirs, including earbuds, binoculars, electric fans, wallets, luggage tags, Christmas tree ornaments and clothing items.
Trump is no stranger to trademarking his surname. Before ever running for office he was known for plastering his name across everything from hotels to vodka.
Since starting his second term, Trump has extended his love for eponymous branding to the federal government. Trump’s name and likeness can be found adorned on national park passes, the Trump Gold Card and hanging on giant banners outside federal office buildings.
On top of the new signage outside the Kennedy Center, which sparked an ongoing federal lawsuit, the president’s name was also added to the U.S. Institute of Peace in December. And the U.S. Mint has announced it has plans for a controversial $1 coin bearing Trump’s face to commemorate the anniversary year.
Earlier this year, DTTM Operations also filed for three variations of Trump’s name to be used on a hypothetical future airport: President Donald J. Trump International Airport, Donald J. Trump International Airport and DJT.
Some states have followed Trump’s lead and introduced legislation to rename local highways after the president and other conservative leaders like Charlie Kirk.
Speaking at the unveiling of a four-mile stretch of road in Florida renamed after the president, Trump said Americans will be “filled with pride” upon seeing his name. The road named “Donald J. Trump Boulevard” connects the airport to Trump’s Mar-a-Lago estate.
“When people see that the beautiful sign is all lit up nice at night and it says ‘Donald J. Trump Boulevard,’ they’ll be filled with pride. Just pride,” Trump said. “Not in me. Pride in our country.”
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